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- What are your initial reactions to the designs? Think about all the elements of design from typography to spacing, colors, balance, etc.
- Does the interface feel like something the artist would have made, used, or influenced in some way? (Google artist for reference)
- Are the interface graphics high quality, or they need more attention to detail?
- Do the software and packaging complement each other? How so?
- How well does the packaging communicate what the software does?
- Is packaging appealing and/or would it stand out on a shelf?
- What is working really well with the concept/design?
- Alternatively, what is not working very well and could use some tweaking (what do you suggest they change/update)?
