Some guidelines to start: Designers cannot talk about their work on this one. Listen to feedback so you can ask questions during full-critique. Consider feedback and what changes you might make by next critique.

• Gut reactions. But, explain them. Go beyond I like/don’t like. Why? Why not?
•  What is working? What isn’t?
• Typography: Does the type feel appropriate in tone?
• Concept (e.g. theme): is it interesting, original, innovative, creative, etc?
• Does design echo title/subtitle? How?
• Aesthetics: What is the total overall effect? Does it feel right?
  • Color, Texture & Images: Is the use of these graphic elements consistent with the goals of the project? Why? Why not?
  • Balance, white space, composition, etc. Think visual and emotional appeal
  • Layout: Does the structure of the page seem right?
  • Style: Does the design style seem appropriate for the stated goal or purpose?
• Problem areas: What things in this solution are not as effective as they could be? Why do you think that?
• Completeness: Is anything missing? Conversely, is anything there that shouldn’t be?
• Any major fixes needed?
• Could there be more masks?